The image contains a black background with text written in white font. The text is upside down and appears to be a lengthy passage or article, although specific words and sentences are difficult to read clearly, as it's just a texture.
Text about a power of speech, referencing historical events and the importance of listening, speaking, understanding, and communication skills.
Award-winning, House of Gods branding by Page, Asa Rodger Design
Pantone swatch for the House of Gods 'claret' red
The title "House of Gods" in white text on a black background, centered on a white background.
'Treat Me Like I'm Famous' campaign line, set in the brand styling

HOG-001 // House-of-Gods-Branding

Democratising luxury with hotel provocateurs

House of Gods is a disruptive hotel that’s bursting with attitude. The brief? To build a scalable brand and visual style that challenges tradition – outlandish decadence with a rock & roll edge.

Award-winning, House of Gods branding by Page, Asa Rodger Design
Black and white title image with the words "House of Gods" in bold, serif font.

Democratising luxury with hotel provocateurs

House of Gods is a disruptive hotel that’s bursting with attitude. The brief? To build a scalable brand and visual style that challenges tradition – outlandish decadence with a rock & roll edge.

Canopy logo, white text with stylized bold font spelling 'CANOPY'.
Close-up of a sticker with the Canopy 'C' symbol isolated, for Creator & Influencer marketing platform, Canopy.
Influencer image for creator agency, Canopy branding project

CAN–003 // CANOPY-Branding

Creating for the creator economy

Marketing agency, Canopy, pairs sustainably-driven creators with sustainably-driven brands. Inspired by the ‘canopy’ layer of a rainforest, they needed a brand that established their platform as the ecosystem for creators.

Influencer image for creator agency, Canopy branding project
White text spelling 'CANOPY' as a logo wordmark.
Close-up of a sticker with the Canopy 'C' symbol isolated.

Creating for the creator economy

Marketing agency, Canopy, pairs sustainably-driven creators with sustainably-driven brands. Inspired by the ‘canopy’ layer of a rainforest, they needed a brand that established their platform as the ecosystem for creators.

Clients include

Clients Include

  • Drygate Brewery Logo
  • MadeBrave Design Agency
  • Roadbook magazine
  • House of Gods Logo
  • Brewdog Logo
  • Eden Mill Gin
  • Siemens Logo
  • Moët & Chandon Champagne Logo
  • Willo Talent Logo
  • Skyscanner Logo
  • Jp Morgan Logo
  • Blackad Content Agency Logo
Skyscanner campaign creative for The Ultimate Travel Hack
Skyscanner's Ultimate Travel Hack Out of Home campaign

SKY-001 // UTH-Campaign-Creative

Building Skyscanner’s brand awareness in new markets

Working alongside the Skyscanner team for their ‘Ultimate Travel Hack’ campaign, we created a full suite of artwork for Out of Home billboard ads, helping build brand awareness in Canada and Australia.

+ Full case story coming soon

Skyscanner campaign creative for The Ultimate Travel Hack

Building Skyscanner’s brand awareness in new markets

Working alongside the Skyscanner team for their ‘Ultimate Travel Hack’ campaign, we created a full suite of artwork for Out of Home billboard ads, helping build brand awareness in Canada and Australia.

+ Full case story coming soon

'Sestini' eyewear logo wordmark.
Ancient silver coins featuring a figure riding a horse with a spear and a the ancient 'Delphinus' dolphin, with Arion riding on top. Greek mythology reference..
Sestini Eyewear branding photography
A color sample card labeled Pantone 7699 C, featuring a deep teal color.

SES-004-SESTINI-Branding

Crafting a brand for artisan eyewear

Sestini Eyewear is a luxury sunglasses brand from fashion mogul, Carlo Sestini. Legacy is at the heart of the brand story, and also at the heart of its visual identity – taking inspiration from an ancient Italian fable on the Sestini family crest.

Sestini Eyewear branding
'Sestini' eyewear logo wordmark.
Ancient Greek silver coin featuring a mythological figure riding a horse on one side and a standing figure with a staff on the other.

Crafting a brand for artisan eyewear

Sestini Eyewear is a luxury sunglasses brand from fashion mogul, Carlo Sestini. Legacy is at the heart of the brand story, and also at the heart of its visual identity – taking inspiration from an ancient Italian fable on the Sestini family crest.

DON’T TAKE MY WORD FOR IT

Testimonials

“ One of the best designers around – Asa's attention to detail & willingness to learn is a real asset, with well thought-out concepts, beautifully presented ”

– Euan Cameron, CEO @ Willo

“ With both a distinctive style, & the ability to adapt that style to a wide range of brands, Asa's one of the best creatives I've worked with ”

– Tala Cook, Managing Director @ ALT

“ The design skills are clear to see – what’s unseen, is Asa’s ability to understand & contribute to a client’s vision – creating a beautiful & commercial design ”

– Mike Baxter, Owner @ House Of Gods

“ The work is truly brilliant, Asa takes time to understand our business, our goals and produces great ideas – I’d highly recommend ”

– Dominic Bennet, Director @ On Wellbeing

“ Asa goes above & beyond for his client with incredible leadership – I go back to his presentation because it was a masterclass in creativity ”

– Robbie Crabtree, Owner @ Sorenborn

“ A real knack for asking the right questions, then taking what you’re trying to communicate & applying his unique perspective ”

– Ed Davis, Owner & MD @ Agency X

“ Asa has both the art & science of branding pinned down, with having a taste of what looks good & knowing why ”

– Callum Campbell, Owner @ Drive-In Cinema

“ Asa is a very talented pro, if you need support with your product launch, branding & design, he’s your go-to guy ”

– Antea Allegra, Area Manager @ Tennents

Testimonials

“ One of the best designers around – Asa's attention to detail & willingness to learn is a real asset, with well thought-out concepts, beautifully presented ”

– Euan Cameron, CEO @ Willo

“ With both a distinctive style, & the ability to adapt that style to a wide range of brands, Asa's one of the best creatives I've worked with ”

– Tala Cook, Managing Director @ ALT

“ The design skills are clear to see – what’s unseen, is Asa’s ability to understand & contribute to a client’s vision – creating a beautiful & commercial design ”

– Mike Baxter, Owner @ House Of Gods

“ The work is truly brilliant, Asa takes time to understand our business, our goals and produces great ideas – I’d highly recommend ”

– Dominic Bennet, Director @ On Wellbeing

“ Asa goes above & beyond for his client with incredible leadership – I go back to his presentation because it was a masterclass in creativity ”

– Robbie Crabtree, Owner @ Sorenborn

“ A real knack for asking the right questions, then taking what you’re trying to communicate & applying his unique perspective ”

– Ed Davis, Owner & MD @ Agency X

“ Asa has both the art & science of branding pinned down, with having a taste of what looks good & knowing why ”

– Callum Campbell, Owner @ Drive-In Cinema

“ Asa is a very talented pro, if you need support with your product launch, branding & design, he’s your go-to guy ”

– Antea Allegra, Area Manager @ Tennents

Paradaiza branding showing the logo in situ against the upcycled, demilitarised fashion garments. Logo design by Asa Rodger from Page®.
The 'Paradaiza' logo wordmark in white, isolated.
A embroidered Para-daiza patch with the black and white geometric maze design inside a square border.

PAR-003 // PARADAIZA-BrandING

Finding a new brand direction with Paradaiza

Paradaiza isn’t just creating a fashion brand but a community hub around re-working garments, up-cycling and hosting atelier workshops. After clarifying the brand message and sentiment, the wordmark and symbol was created around the proto-indo term Paradaiza, ‘para’ meaning around, and 'daiza' meaning walls. The perfect sanctuary.

+ Full case story coming soon

Close-up of a beige and olive green clothing with logo patches, a bottle of PARADAIZA perfume, and part of a beige sweater.
Paradaiza wordmark logo design.
A square embroidered patch with a black Paradaiza labyrinth symbol design on a white background, surrounded by a white border with stitched edges.

Finding a new brand direction with Paradaiza

Paradaiza isn’t just creating a fashion brand but a community hub around re-working garments, up-cycling and hosting atelier workshops. After clarifying the brand message and sentiment, the wordmark and symbol was created around the proto-indo term Paradaiza, ‘para’ meaning around, and 'daiza' meaning walls. The perfect sanctuary.

+ Full case story coming soon

A winding dirt road cuts through a hilly, grassy landscape with patches of bushes and rocks, under a cloudy sky.
A white wordmark logo design for Chris Millington's 'Millington'.
Chris Millington modelling, sitting outdoors in a rocky, desert landscape during cloudy weather, wearing a dark jacket, gray sweater, and light-colored pants.

MIL–004 // MILLINGTON-branding

Helping Millington head West

Model, influencer and photographer Chris Millington was repositioning to shift his life and career across the Atlantic to NYC. With Chris, we developed his personal brand through a streamlined visual identity including a wordmark, symbols, a refined colour palette, business cards and an overall art-direction. Chris’ work includes giant fashion brands Reiss, Levis, Ralph Lauren, Tom Ford, Dolce Gabbana and more.

+ Full case story coming soon

A winding dirt path through a hilly, grassy landscape with patches of bushes and rocks, under a cloudy sky.
'Millington' wordmark logo design in white on a transparent background.
Chris Millington modelling, sitting outdoors in a rocky, desert landscape during cloudy weather, wearing a dark jacket, gray sweater, and light-colored pants.

Helping Millington head West

Model, influencer and photographer Chris Millington was repositioning to shift his life and career across the Atlantic to NYC. With Chris, we developed his personal brand through a streamlined visual identity including a wordmark, symbols, a refined colour palette, business cards and an overall art-direction. Chris’ work includes giant fashion brands Reiss, Levis, Ralph Lauren, Tom Ford, Dolce Gabbana and more.

+ Full case story coming soon

Scottish Design Awards logo featuring gray text and horizontal lines on a black background. Asa Rodger was the Winner of Best Brand Design category for House of Gods Hotel.
The abstract logo symbol for World Brand Design Society, which Page's brand design work was featured in for House of Gods Hotel.
'Jot' logo wordmark, gray on a transparent background. Jot is a Glasgow based writers event.
The words "The Scotsman" in gray text as a logo wordmark.
Glasgow Glyph Gang logo
The Creative Boom symbol. A black and white cartoon illustration of a eyeballs.
'The Telegraph' wordmark logo.

Feats & awards

'The Chatty Freelancer' podcast logo, for the episode which features Asa Rodger talking about 'The Chaos of Creativity'. The episode was the most listened to of the year.
A man with gray hair, glasses, and a beard working on a pattern on fabric in a workshop, using a blue fabric marker, with rulers and other sewing tools around him. Shot by Toby Mitchell for Summit.
Swatch of dark green color with Pantone 3435 C label at the bottom.
Summit logo of a sunburst symbol above the wordmark. Designed by Asa Rodger and Kirsten Murray.
Text on textured paper that reads 'Decades in the making', a brand tagline created for Summit by Asa Rodger and Kirsten Murray.

WST–001 // WORKSTORIES-Brand

Repositioning
Summit to the top
of the market

Summit design and build beautiful furniture that brings everyday spaces to life – from welcoming workplaces to inspiring campuses. Blending tradition with modern craftsmanship their pieces are made to stand the test of time. Teaming up with independent Creative Director Kirsten Murray and Photographer Toby Mitchell, we created a visual and verbal identity to tell their story, raw materials and all.

+ Full case story coming soon

A man with gray hair, glasses, and a beard working on a pattern on fabric in a workshop, using a blue fabric marker, with rulers and other sewing tools around him. Shot by Toby Mitchell for Summit.
Summit logo of a sunburst symbol above the wordmark. Designed by Asa Rodger and Kirsten Murray.
Text on textured paper that reads 'Decades in the making', a brand tagline created for Summit by Asa Rodger and Kirsten Murray.

Repositioning
Summit to the top
of the market

Summit design and build beautiful furniture that brings everyday spaces to life – from welcoming workplaces to inspiring campuses. Blending tradition with modern craftsmanship their pieces are made to stand the test of time. Teaming up with independent Creative Director Kirsten Murray and Photographer Toby Mitchell, we created a visual and verbal identity to tell their story, raw materials and all.

+ Full case story coming soon

A dark, textured surface as a background texture for the Logos case study.
Page® Logos, symbols and marks collection 2022 and onwards.

PGE–001 // logo-designs-v1

Bringing ideas to life with hundreds of logos

Selected works from over a decade of drawing logos, symbols and marks – from worldwide brands to the side projects of lifelong friends. Often the most exciting part of any branding project – a good logo makes it real.

A dark, textured surface as a background texture for the Logos case study.
Page® Logos, symbols and marks collection 2022 and onwards.

Bringing ideas to life with hundreds of logos

Selected works from over a decade of drawing logos, symbols and marks – from worldwide brands to the side projects of lifelong friends. Often the most exciting part of any branding project – a good logo makes it real.

OUTLINE-NEWSLETTER-v1

Good ideas straight into your inbox

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