PGE–058: SESTINI

Crafting a brand for artisan eyewear, Sestini

  • Logo design, brand design & art direction

    • Sestini has soared through production for their initial ranges

    • Sestini have since gone on to create partnerships with iconic brands like London's Dorchester hotel

  • Client:
    Carlo Sestini, Sestini Eyewear

    Photography:
    Luisa Pagani
    Gioconda August

    Brand Design:
    Asa Rodger

Hero image for Sestini Eyewear brand showing the Sestini wordmark logo designed by Asa Rodger
Sestini Eyewear wordmark logo, designed by Page
Creative moodboarding showing the initial design direction for Carlos Sestini's 'Sestini Eyewear' brand, focusing on the Roman mythological tale of Arion and the Delphinus constellation. Designed by Page, for the Sestini Eyewear fashion brand. 
SESTINI WORDMARK // Credit: Photo Luisa pagani
Logo design for Sestini Eyewear by Page 
MOODboarding around the ancient fable of arion
Design assets showcasing the application of the 'Sestini Eyewear' brand, bringing the creative together under the story direction. Designed by Page, for the Sestini Eyewear fashion brand. Designed by Asa Rodger at Page®. 
Crafting the Visual Identity
Brand colour palette showing pantone swatches

Story

Sestini Eyewear is a luxury sunglasses brand from fashion mogul, Carlo Sestini. Italian-born and London-based, Carlo worked with giants like Tom Ford, Dolce Gabbana, Calvin Klein and Saint Laurent before wanting to build something of his own.

Legacy is at the heart of his luxury eyewear brand, and also at the heart of its visual identity – taking inspiration from an ancient Italian fable on the Sestini family crest. The art direction was framed around the Greco-Roman lore of Delphinus, focused on heritage and future family heirlooms to be passed down generations, rather than wastefully discarded.

Collaborating direct with Carlo and his small team, we iterated through many symbols and wordmarks to simply express his brand, while tying it to part of a larger history, brand story and visual style. The Sestini company has since soared through production for their range, going on to create a partnership with London’s iconic Dorchester hotel.

Typography sample displaying the 'PP Right Didone' typeface, with large stylized letters 'A' and 'Z'. Designed by Page, for the Sestini Eyewear fashion brand. Designed by Asa Rodger at Page®.
Branding imagery for Sestini Eyewear storefront flag
Sestini Eyewear brand design moving gif
Letter stamp monogram for Sestini Eyewear
Sestini wordmark logo on GF Smith Colorplan paper stock 
Developing the visual style across brand collateral
Future Heirlooms concept line typeset on a huge billboard ad design for Sestini Eyewear

Thank you.

Thanks goes out to Carlo and Miriam for having me on board to work on the Sestini brand, and a shoutout to Chris for pointing the work my way and the intro – much appreciated!