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Helping people with ideas build storied brands
that get traction

Helping people
with ideas build storied brands
that get traction

Pantone swatch for the House of Gods 'claret' red
'Treat Me Like I'm Famous' campaign line, set in the brand styling

PGE–104 // HOUSE OF GODS

Democratising Luxury with hotel provocateurs

House of Gods is a disruptive hotel that’s bursting with attitude. The brief? To build a scalable brand and visual style that challenges tradition – outlandish decadence with a rock & roll edge.

PGE–174 // CANOPY

Creating for the creator economy

Marketing agency, Canopy, pairs sustainably-driven creators with sustainably-driven brands. Inspired by the ‘canopy’ layer of a rainforest, they needed a brand that established their platform as the ecosystem for creators.

Clients Include

Clients Include

  • Drygate Brewery Logo
  • MadeBrave Design Agency
  • Roadbook magazine
  • House of Gods Logo
  • Brewdog Logo
  • Eden Mill Gin
  • Siemens Logo
  • Willo Talent Logo
  • Skyscanner Logo
  • Peter Vardy Logo
  • Jp Morgan Logo
  • Blackad Content Agency Logo
Skyscanner campaign creative for The Ultimate Travel Hack
Skyscanner's Ultimate Travel Hack Out of Home campaign

PGE–196 // SKYSCANNER

Building Skyscanner brand awareness in new markets

Working alongside the Skyscanner team for their ‘Ultimate Travel Hack’ campaign, we created a full suite of artwork for Out of Home billboard ads, helping build brand awareness in Canada and Australia.

+ Full case story coming soon

PGE–058 // SESTINI

Crafting a brand for artisan eyewear

Sestini Eyewear is a luxury sunglasses brand from fashion mogul, Carlo Sestini. Legacy is at the heart of the brand story, and also at the heart of its visual identity – taking inspiration from an ancient Italian fable on the Sestini family crest.

DON’T TAKE MY WORD FOR IT

PGE–194 // PARA-DAIZA

Finding a new
brand direction with Para-daiza

Para-Daiza isn’t just creating a fashion brand but a community hub around re-working garments, up-cycling and hosting atelier workshops. After clarifying the brand message and sentiment, the wordmark and symbol was created around the proto-indo term Paradaiza, ‘para’ meaning around, and 'daiza' meaning walls. The perfect sanctuary.

+ Full case story coming soon

Chris Millington Model, Influencer & photographer logo design wordmark

PGE–094 // MILLINGTON

Helping Millington head West

Model, influencer and photographer Chris Millington was repositioning to shift his life and career across the Atlantic to NYC. With Chris, we developed his personal brand through a streamlined visual identity including a wordmark, symbols, a refined colour palette, business cards and an overall art-direction. Chris’ work includes giant fashion brands Reiss, Levis, Ralph Lauren, Tom Ford, Dolce Gabbana and more.

+ Full case story coming soon

Feats & awards

PGE–186 // WORKSTORIES

Repositioning
Summit to the top
of the market

Summit design and build beautiful furniture that brings everyday spaces to life – from welcoming workplaces to inspiring campuses. Blending tradition with modern craftsmanship their pieces are made to stand the test of time. Teaming up with independent Creative Director Kirsten Murray and Photographer Toby Mitchell, we created a visual and verbal identity to tell their story, raw materials and all.

+ Full case story coming soon

PGE–001 // LOGO DESIGNS

Bringing ideas to life with hundreds of logos

Selected works from over a decade of drawing logos, symbols and marks — from worldwide brands to the side projects of lifelong friends. Often the most exciting part of any branding project – a good logo makes it real.

OUTLINE NEWSLETTER

Good ideas straight into your inbox

Subscribe to ‘Outline’ – a quarterly newsletter of stories, tools and trends for makers, founders, owners and edge-runners.